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Conscious Consumerism

We’ve all heard of conscious consumerism- but how do we put that into action? How do we actually become the conscious consumer? It goes beyond understanding ingredient profiles. At the end of the day, conscious consumerism involves turning off auto-pilot and adopting a few new habits. Once you’ve made the switch, it’s as easy as pie. Below are three tips to help you get started.

Do your research. It’s a no-brainer. You need to learn what you’re looking for to take the necessary steps to get there. I find this part the easiest- it just takes some time.

Practice mindfulness while you shop. Put your phone down, take a deep breath, and be present. We’re more likely to make decisions that aren’t in alignment with our goals when we’re distant and distracted.

Read ALL labels. Even if it’s something you’ve been buying for years, now is your chance to analyze what’s truly behind the marketing, and reconsider both your options, and your choices. There are so many clean and innovative products out there today, there’s no reason to use anything else.

The bonus is that these tips will also save you money. What’s holding you back? Respond to this email so we can feature your questions as we go. You know what they say… if you have a question, it’s likely many others are wondering the same thing. Skin is our largest organ- and it’s time we treat it the way it deserves. I’ve highlighted a few ingredients found within The Cure products and what they do below.

Perilla Seed Oil-  High in Omega 3 fatty acids, which are wonderful for sensitive and problematic skin. It helps to reduce blemishes, redness, and even out your skin tone, by being anti-bacterial and anti-inflammatory.

Irish Sea Moss- Is a plant-based “collagen” that helps reduce fine lines and softens wrinkles. It has 92 of the 102 minerals your body needs, as well as vitamins A, B, C, D, E, and K.

Cocoa butter - Helps soften scars and fine lines, locks in moisture and protects the skin from oxidative stress.

French Rose Clay- Helps to replenish and restore skin with moisture, as well as draw out impurities.

Rosemary Distillate - This soothing, balancing water has a slightly acidic pH, which makes it a sebum regulator with shine-control benefits for oily skin. Rosemary distillate works on the middle layers of skin, calming irritations, bumps, acne and roughness from the inside out. It clarifies and brightens all complexions.

Jojoba Seed Oil- Is anti-inflammatory and helps to tame chafing, chapping, and reduce redness. By easing eczema and rosacea, this oil will help keep your skin calm and comfortable. Meanwhile the Vitamin E and B vitamins in Jojoba help with both skin repair and damage control.

The benefit of conscious consumerism is that it’ll lead you to products that have been consciously created. Products that contain fewer compounds, but that have been formulated with ingredients that will work together to benefit you. 

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